How Do You Promote Your Business? Answer: Promotional Marketing

You know that you need great marketing to get your company and its product and services in front of your target market or ideal customer. Creating an effective promotional marketing program will lead customers right to your door, website, inbox, or phone and entice them to purchase what you have to offer.What is Promotional Marketing?Promotional marketing is one aspect of your marketing program and includes the specifics of how you’re going to entice customers to take action. The advantage of a promotion is to create some buzz for your business or enterprise, to get your business to be noticed for standing apart from competition and to get your business noticed by your target market – as many people as possible.Some businesses take promotional marketing to the next level by using promotional products (also known as advertising specialties, swag, or giveaways). What makes this type of marketing so effective is its ability to influence customer behavior, to encourage action, to create goodwill, and to be remembered long after the promotional event. Promotional marketing, if done well, has a lasting benefit beyond other forms of advertising.Who Uses Promotional Marketing?Every business can use promotional marketing. A company offering a bonus, gift, or additional benefits with a customer’s normal purchase is benefitting from using promotional marketing techniques.How can we get more customers into our store? TV commercials, print ads and direct mail offers are the most common methods to offer the promotion to the target market. Think of the mailer envelopes that arrive at your home, filled with coupons and special deals. A restaurant, for example, may have TV commercials that offer a free drink with a lunch order. Or, cosmetic companies offer a free gift with purchase or a department store advertises a 50% off sale for a select type of item. The promotion calls attention to that extra element or benefit, which companies hope will encourage customers to visit who otherwise wouldn’t.Other companies utilize a technique known as point-of-sale marketing. This helps increase the sales of products of sales that may be difficult to sell on an individual basis. For example, mobile phone companies may offer peripheral items like chargers and headsets at a reduced price if they purchase a cell phone with that item. (“Buy a phone, get a headset for half price.”) Since the customer is already there and has committed to the larger purchase (the phone), they are more likely to buy the extra item because they are enticed by the savings.Creating Your Promotional Marketing Program Step #1 – What is the Plan?Careful thought and planning is the first step of making the promotion effective. What is the objective? What results are you looking for? Increasing revenues, building brand awareness, or launching a new product are just a few strategic goals of promotional marketing. Your business can also promote from within with team building, employee recognition, or safety awareness programs.Step #2 – Who is the Target?Before you begin, you’ll have to identify your target audience. Who is the ideal customer? Who is best suited to buy what you have to offer? What are their needs, and how can your products and/or services meet them? Then generate your sales materials with this target audience in mind. The goal of any promotional marketing program is to make people buy your product or service by creating an appealing proposition that requires timely action. You may want to come up with different messages depending on which communication methods you’re using. Remember that this is a work-in-progress, so don’t be afraid to change your strategies depending on what is working and what isn’t.Step #3 – How to Make the Promotional Offer?There are dozens of ways to actually get your message out, including social media, internet marketing, custom web landing pages, promotional products, and direct mail. Remember that your target audience will dictate the method of advertising. For example, if your target market is those over age 65, you may want to rely more heavily on direct mail or a print ad; however, if your market is under age 25, you’re definitely going to want to take advantage of newer technology methods, such as online marketing, social media, and text messaging.Step #4 – What are the Results?In order to judge the promotional campaign, it is critical to measure the program. How many did you offer to? How many actually used the offer? How much new sales revenue was generated from the offer? Without measuring the promotion, there is no way to improve and set the bar higher to make the next promotion better. Promotions are a way to test the market. Does your promotion generate more sales with a discount, a free gift, or bonus? Promoting your business helps generate excitement about a current service or launching a new product.

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Running a Home Base Business From Home – Making Your First Million

Operating a home base business from home may seem to be a very feasible idea. First thing with going into any kind of business, it is crucial that you are conscious of the characteristics of a good business idea and how you can manufacture one. What are the things that make a home base business successful? Customers’ needs being met is a good sign of a winning business. Besides if you do not meet their needs, they will surely go else where. You have to first get the attention of the customer by offering something of interest.In today’s time it is important to be able to satisfy the customer if you want to have a prosperous home base business. This is not always an easy thing to figure out.You have to do some research, some research and some more research. This is a very important step in deciding what type of home base business you will implement. Continue to read for some important pointers on running a business from home.A GRAND BUSINESS DESIGNYou have to come up with a grand business design. On a day to day basis, if you just pay attention to what the people are talking about will steer in the correct direction. Let’s take for example, the elderly. What are their most talked about need or want. Well I overheard some of them talking about not having enough energy to do the things that they wanted to do. One of the couples that were involved in that conversation started talking about a liquid vitamin that they were taking and how wonderful it tasted and all of the energy they had. They said the only problem with it is they had to place order and sometimes it would take as long as a week to receive it. I stayed around long enough to hear the name of the product and went straight to the internet to do my research on the product. I found out the product had an excellent rating and there were minimum complains. I became a distributor and placed a small order to see if it was good as the elderly couple said it was. Turned out to be a great product that I still use today. I jumped right on that idea because I thought of all of the “Baby Boomers” generation. They just refuse to slow down their pace of living, so I figured they would need a vitamin supplement. So you see how easy it can be to make your first million.ANOTHER GOOD ILLUSTRATIONThere are a number of ways to make it happen for you. There was this friend of mind that had two kids that always wanted every toy that was advertised on television. In trying to be a super mom, she would buy them a lot of toys that would excite the kids for about a day or so. She spent a lot of money in toys. Ok, one of her neighbors was giving her kids a birthday party and wanted to borrow some of her kids toys. Oh, yes she did ask because she wanted the birthday party to be special and wanted to have lots of interesting toys. So this started my friend to thinking about the number of mothers that could not to afford to purchase all of the latest toys for a one day event. She figured out a way that she could rent the high price toys for a one day event. Yes she has a very profitable business of renting very expensive toys for a one day event. She also said that it was a very rewarding business and has helped numerous mothers to save money by renting the toys that they needed. By the way, now that she can rent the toys her kids asked for, she only buy the ones that they really like.DO YOUR RESEARCH!Like I said in the beginning of this article, DO YOUR RESEARCH! This is one of the most important parts of running a business from home. I do not want you to think that its’ a piece of cake, when you start a home base business. Jumping into a home base business can be a chancy matter and too often we do not have the funds to just throw away on our mistakes that are made. DO YOUR RESEARCH!AM I THE FIRST PERSON TO THINK OF THIS?It would be very rare for you to be the first to think of a new home base business, but it is possible. You might be the first to try this type of home business in your geographical area. Your zeal or obsession with a product is not the way to decide which home base business will work for you. Look at the pros and cons and do your research.In order to be successful with starting home base businesses do not try to reinvent the wheel. Sometimes you can get carried away with the idea that you will produce a new product as well as trying to start a new business now. If the product does not meet the needs of your customers, you may destroy your business before you can get it off the ground. Before you spend a penny, determine the needs of your potential customers do your research on the product and have a written implementation plan (Business Plan). Now it time to get started with your home base business. God Bless!

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Here’s Why You Need to Charge Your Electric Vehicle At Home

It is no wonder BMW is at the forefront in making both stylish and functional vehicles that never compromise safety. Charging your electric vehicle with a home charging station has more benefits compared to public charging stations. With BMW’s electric model ranges, you will experience an entirely new driving experience. No feeling is better than gliding silently through urban and rural traffics. All of this is free of fumes and harmful emissions that impact the planet. Going electric with BMW is one of the best things you can do for you.

While BMW iX3 Charging Station is available in many places and shopping malls in Australia, it is a good idea to invest in home BMW charger as it offers a plethora of benefits. In fact, charging your electric car with a home charging station has benefits compared with public charging stations.

Here’s why you need to install BMW home charging station:-

Save money

Instead of buying battery power from a third-party source every time you need to charge your BMW, it is a good idea to pay a flat fee for a residential BMW charging station and have unlimited energy from the same source that keeps your house warm and other electric appliances running. Of course, you would see a spike in electricity bill. But, you’ll save money by saving yourself from frequent trips to the public station and paying for recharging your car. Home charging stations pay for themselves in the long run.

Finding your home charger is affordable too. There are many electric vehicles charging station providers in Australia from whom you can buy and rely on them for support. There are three different types of home chargers, including level 1, level 2, and level 3. Based on the type of charger you buy, the cost will be anywhere between $300 and $2000.

Convenient

On average, it takes anywhere from four to six hours to fully charge your BMW with a level 2 charger. Let’s imagine that you need to drive 50miles to attend a meeting and your EV is running low on battery. If you have to wait the whole night, take your vehicle to the nearby charging station, recharge, and then drive. Wouldn’t that consume your productive hours? The same scenario is much more manageable if you have the home charger installed. All you need to do is, plug the car in and go to sleep. By the time you wake up, you’ll have a fully charged BMW ready for the drive.

Safe

Charging at home is much safer than public charging stations for a range of reasons, including the safety of you and your vehicle. You’ll have to wait for a long time in the public charging stations to charge your EV, and there’s no safety, especially if you are in the middle of high way.

As you see, they’re less expensive, more convenient and completely safe as long as it is installed properly.

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