Video search marketing is a powerful tool for your video efforts. Being on Google or Yahoo first page means an endless stream of traffic to your video. But as long as everybody wants to be on the first positions, how can you make sure your video is worth to be there?
Video search marketing is easy if you follow some simple steps. Find out if your videos deserve a first page rank by answering this simple 5-Question Quiz:
Video Search Marketing- Question 1: Does your video use keywords?
In video search marketing, keywords are very important. Keywords are the words or expressions that people use to find information in search engines. They refer to the main need or want that your audience longs for. As videos can be indexed by search engines, it is first need to have them in your video.
Video search marketing requires a special use of keywords. There are three places where they must be: the title, the description of your video, the file name and URL.
Question 2: Do your videos have creative, compelling content?
In video search marketing, content is very important. People look for content online. If your videos are informative and interesting they generate a buzz and they receive more traffic. If you offer relevant and meaningful content you will be king on the hill and your audience will wait for your videos to be released.
In order to be able to offer such an interesting content, you must get to know your audience very well. Dig deep into their needs and problems and supply them a solution. Find out what they like, maybe interviews with experts in your industry, learning tutorials, commercials.
Video search marketing allows you to engage your audience in multiple ways.
Question 3: Do you have a marketing plan for your videos?
Video search marketing works much better as part of a marketing plan. Once you make your video, people must know it’s online. You can submit it to different video communities and well ranked websites and blogs.
Video search marketing will drive more traffic to your website if your plan integrates different elements. You need a plan to turn traffic into sales.
- First thing you need is an optimized video online.
- The video must have a call to action that drives your visitors to your website.
- Your website must have an opt-in form to capture your prospects information, name and email is fine.
Question 4: Do you drive your traffic to your site?
Your online videos are meant to drive traffic to your site. There you can turn this traffic into prospects and clients. It is up to you to decide where to drive your traffic to maximize your efforts:
- You can drive traffic to your website. There, people may know you more, like you and trust you. It is advisable to have an opt-in form to build your list of prospects, otherwise it is lost traffic.
- A Facebook page. They are the right place in Facebook to do business. You can drive your traffic to your page and there you can have an opt-in form too. Besides, you can engage to visit you over and over again and build a relationship with them.
- Your blog. If you have an active blog, it is a good place to take your visitors. Once there, you can show your expertise in your industry and be seen as an expert.
- A business page in a directory. Your visitors are going to know more about your business and how well it relates to their needs.
Question 5: Do you track every step in your video marketing efforts?
Video search marketing requires tracking. It is essential in any business. It is very important for you to know how your videos are ranked by search engines, how many people visit them, which ones drive more traffic, which sites convert more your traffic into prospects, and so on.
If you don’t know your results, you won’t be able to improve them. Once you know where your traffic comes from, which site works best, etc, you can multiply them to increase your revenue and leave out the one which don’t work very well.
Video search marketing increases productivity and reduces costs for business owners who want to remove waste from their businesses. Now you can discover value-added strategies that will improve your video search marketing productivity and will increase value to your business. Go to http://video-marketing.prosperitymanual.com